The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are known as ‘third wave’ as they are riding the peak of cellular and online shopping. In fact, these disruptive systems are set to create revolution in the retail sector. Amongst each one of these new tech retail price optimization trends, image recognition has been mapped out because the emerging technology which has the potential to create the highest effect on sales.
With image reputation technology cellular apps, systems and various other software can identify customers from their facial features. In fact, this technology may also be used to identify different objects predicated on their features. Because of this the entire world has become a shop windowpane for the purchasers where they can find direct hyperlink from the pictures of products printed on a billboard or in magazines taking them to the web site or physical location of a retailer. Customers might have more personal experience with this technology as it allows systems and software program to respond to an individual. This enables the buyers to find along with scan their desired products easily and quickly, which in turn, help to bridge the gap between on-line stores and physical stores. The technology allows the devices and/ or website to be intuitive plus they react in an engaging method with the consumers. In fact, image recognition technology has the potential to be an authentic driving force for the retail environment.
In conditions of product interaction, image reorganization enables buyers to make visual searches for this products they select at their products. They are able to enjoy a fully personalized mobile or online retail experience while sitting in front of a device. This image recognition technology actually helps it be easier for mobile and online buyers to experience and connect to products. And each one of these can be carried out simply by scanning the image on the smartphone or tablet. Numerous brands are already by using this technology because of their online and mobile consumers in order to make product searching even more interactive and faster. Generally, most of such applications allow buyers to snap an image of the merchandise and search the e-commerce/ m-commerce listing so when the photo fits a similar product, the result is created to the consumers.
With such technologies merchants now have enormous opportunities; however, the advantages of these technology are yet to be realized totally. In line with the recent market trends the experts have opined that around 12% individuals are expected to be using picture reorganization technology by 2014. The retail sales too will be considerable up, because of these technologies. Image acknowledgement technology also makes on the web transactions safer by improving the security perspective of on-line or mobile payme.
